![]() When I started in UA, I loved that nearly everything was trackable. The two things I like most about mobile marketing are the ability to get accurate data and being at the forefront of what is next for marketing. What do you like most about mobile marketing? I had an opportunity to learn many different aspects of mobile marketing from the ground up. It was a time when best practices were still being developed and optimization was done manually. I was incredibly lucky-making the jump from desktop to mobile marketing in the early stages of the mobile game industry. If you could start in mobile marketing again, would you do anything differently? Why and what would you do? This has helped facilitate more efficient marketing through the game lifecycle. At DDI, multiple teams participate in identifying the features that help drive user installs and engagement. I also learned the importance of user acquisition, product and channel marketing, and creative and product design collaboration early in the game development process. I learned many valuable lessons, including how difficult it is to make an investible game-only a handful of titles receive a worldwide release. This was an exciting opportunity to work with games in various categories and genres. After a few months, I was asked to take on soft-launching the new F2P mobile titles. I originally joined Big Fish Games to manage the affiliate program for desktop games. How did you get started in mobile marketing? In this idle zombie RPG game, players collect and upgrade heroes as they progress through the story of Cady, Connor, and other survivors fighting the undead hordes. We recently launched Undead World: Hero Survival. DoubleDown Casino continues to be our flagship app, providing users access to their favorite land-based slots and exclusive slots developed by in-house development teams.ĭeveloping other popular casino titles like DoubleDown Classic Slots and DoubleDown Fort Knox, DDI is dedicated to providing unique player experiences across multiple genres. We published one of the first social casino game, DoubleDown Casino, on Facebook in 2010. ![]() In your own words, tell us about the app(s) that you manage?ĭoubleDown Interactive (DDI) was an early pioneer in the mobile game space. Read Faith's latest article: " Mastering App Store Optimization for the Mobile App Lifecycle" ![]()
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